Business Advancement for the small-sized advertising agency is really a basic process of recording, cultivating and then handling brand-new clients. The only way service development is ever going to get done is if you do it if you are a sole proprietor using all the hats or maybe most. Online or offline, it's up to you.
But - from a Business Development perspective - it is extremely selfish when we are not brave enough too reach out to individuals we do not understand. It is self-centered for us to prevent engaging with individuals with whom we might be able to develop a mutually advantageous relationship. I have talked to numerous clients and training delegates who are reluctant to meet new individuals. They feel a bit uncertain and awkward of themselves.
Do not ever accept customers just to keep "hectic". While it may initially appear attractive because they'll foot the bill, accepting clients that might not be your perfect client will prevent you from being able to fully welcome the designated ebb in your business. While brief term goals might be satisfied, the longer term goals will the be chance cost and you'll stay where you are even longer.
This leads us to the 2nd school of idea which is save first. I have heard that it is best to conserve 3 months, 6 months or 1 year of your organization operating costs before you release. The concept is to not be dependent on sales at all. But rather, have cost savings to buy your business venture.
Step 3 - Network, reconnect and connect with all and any contacts you currently have. This action might seem easy and simple which's why I left it for last. It truly is as simple as getting the phone, sending out e-mails, paying and utilizing social media someone a visit that you have not seen in a while.
Todd: Well most people probably know business development me best from my days at Commission Junction. I started in '98 with that company in Minneapolis. The majority of what I was doing was sales. So, I was offering to merchants.
The bottom line with business advancement is that it begins with you. So begin where you are, make a plan, take action, and stay concentrated on a weekly and everyday basis.